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Customer Relationship Management (CRM)

What is CRM?

A CRM system can be any tool or system that can be used to manage customer relationships.  There is a broad range of CRM and CRM-related products on the market.

PrimeAgile™ Customer Relationship Management (CRM) is a combination of services for building and managing relationships. PrimeAgile CRM doesn't focus so much on closing sales as it does on building and managing long term relationships with customers.  PrimeAgile CRM enhances or guides activities throughout the sales cycle, from list building to qualifying, closing, maintaining, communicating with and servicing clients.

Primary Components Managed in a CRM System

The primary components managed in a CRM system are 

Additional Functionalities

In addition to the above primary components, PrimeAgile CRM provides the following functionalities: List Building, List Maintenance, and Lead Qualfiying.  Additional items related to these three functionalities can be customized or added, such as:

  • Sales
  • Contracts
  • Projects
  • Localization
  • Expectation management
  • Automated workflow and communication process

Benefits of a CRM System

There are many benefits of have a CRM system. The main benefit is increased sales from new and existing customers. However, for a more detailed explanation, see our Benefits of a CRM page.